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Economic Impact of Texas Craft Brewing Industry: Drink Beer, Save Texas.

Today the results of the most recent update of the Texas Craft Brewing Industry Economic Impact Study has gone live. Below is a copy of the story, and a link to additional materials.

I’d like to thank all my colleagues in the Texas Craft Brewers Guild for helping me with this study, and a special thank you to Joanne Marino of Skematik and Steve Brand of Wasabi Creative for all their help in helping with the release and publication of the study.

Texas cannot afford to keep it’s small businesses operating at a disadvantage to out-of-state concerns. 52,000 jobs and  $5 billion of additional annual economic activity are at stake. I encourage you to contact your representatives, tell them the story of Texas Craft Beer, and point them towards this study.



TX Craft Beer Impact $608 Million, Could Be Billions


The Texas craft beer industry is having measurable positive economic impact on local and regional economies throughout the state to the tune of $608 million, according to the Economic Impact of the Texas Craft Brewing Industry study released today by the Texas Craft Brewers Guild. Texas craft brewers are also creating jobs, accounting for 51.2 percent of all the state’s brewery jobs, a remarkable figure given only 0.7% of the beer consumed in the state comes from Texas craft brewers.

The study, authored by University of Texas-San Antonio Economics Professor Scott Metzger, founder and CEO of San Antonio-based Freetail Brewing Co., also models how the economic impact of the Texas craft beer industry could reach $5.6 billion annually in just eight years.

“$5.6 billion sounds astounding, but given what’s happening across the country with craft beer, it’s not. It’s actually conservative,” Metzger says, calling the 2011 figure “the tip of the iceberg.”

“Given consumer demand and planned increases in capacity, a tremendous opportunity exists for ongoing and future growth — provided legislation may be passed allowing Texas’ craft brewers the same access to market enjoyed by brewers in other states and by the Texas wine industry,” Metzger says.


“In other states, brewers can sell their packaged goods directly to consumers through tasting rooms. In other states, brewpubs can sell their beer off premises, at festivals, for instance, and as packaged goods in retail stores, not just at their brewpub location,” explains Metzger.


“These sales opportunities other brewers benefit and grow from are lost for Texas craft brewers — and they add up.”

Download the entire report, official press release and supplemental materials here.

3 Responses

  1. Jesse Robbins

    Best of luck with your work to reform TX beer laws and get more local beers into local restaurants. I found your site after asking for local beers at every restaurant I’ve visited during my visit to San Antonio (results: 0 for 8). You are absolutely right that small breweries can have a tremendous economic impact; my home state of Vermont has a population of about 625,000 people and about 40 craft brewers- that’s about 1 brewery per 16,000 residents. The number of breweries continues to grow, and brew-themed tourism, “Gastropubs”, home brewing supply stores, etc. have grown from the craft brewing movement and magnified its economic impact. Local food, local beer, local distilled spirits, and the like have contributed to a strong economy, high quality of life, and a sense of independence that I’d think would be an easy sell in Texas.

    July 27, 2012 at 6:33 pm

  2. Delorean Wiley

    Great stuff, Scott! Every day the industry makes progress in Texas, in my opinion.

    July 30, 2012 at 10:31 am

  3. Delorean Wiley

    Great stuff, Scott! Everyday the industry makes progress in Texas, in my opinion.

    July 30, 2012 at 10:32 am

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